Privacy, in plain words.

• We use Google Analytics to count visits, the Google Ads tag for our ads on Google, the OpenAI Ads pixel to see whether our ads in ChatGPT bring families to us, and the Meta pixel for our ads on Facebook and Instagram.
• No information about your child goes to any of them: not a name, an age, a grade, a school, a health note or a photo.
• We never send them your name, email address or phone number in readable form, and we never sell anything about you.
• The Parent Portal, the medical release, the phone policy form and our staff pages carry no ad pixels.

Google Analytics, a service from Google, runs on every page of this site. It tells us how many people visit, which pages they read and where they came from: a search, another website, or a link we shared, such as a WeChat post. It sets cookies in your browser so that a return visit is not counted as a new visitor, and Google works out a rough location from your network address.

We also send it a few steps of our own: when someone starts the registration form, when a registration is saved, when a free offer is requested and when a registration is paid. A paid registration carries the amount, whether it was the early bird or the full price, the booking number (a payment reference) and where the visit came from. None of these steps carries a name, an email address, a phone number or anything about your child. Your answer to "How did you hear about us?" goes along as one of the listed choices; anything you type under Other stays with us.

Our own team marks its browsers with one more cookie, ig_internal, so that our visits and tests are left out of the counts. It is only set by a link we use ourselves, never for a family.

We advertise in ChatGPT. The OpenAI Ads pixel, a small script from OpenAI, tells OpenAI when someone who saw or clicked one of those ads later asks for a free offer or registers, so we can see whether the ads are worth paying for.

It runs on our public pages: the home page, the academy pages, About Us, the FAQ, the scholarship page and this one. On the registration page it loads only on the confirmation screen after a payment, never while the registration form is on screen.

We send it two things: that a free offer was requested, with no details, and that a registration was paid, with the amount and the booking number. It keeps two cookies in your browser: a random reference for the browser (one year) and, when you arrive from an OpenAI ad, that ad's reference (30 days).

Like most ad pixels, it can notice an email address or phone number shown on a page and send OpenAI a scrambled copy of it (a one way code called a hash, not the address itself), so that OpenAI can match the visit to an account.

When a registration is paid, our server also tells OpenAI about the payment directly: the amount, the booking number, the reference of the OpenAI ad you came from (if you came from one) and a scrambled copy of your email address. That way a payment is counted once, even when a browser blocks the pixel. Nothing about your child goes with it.

We advertise on Facebook and Instagram. We use the Meta pixel, a small script from Meta, and the Meta Conversions API, its server to server counterpart, to measure how those ads perform: whether someone who saw or clicked one later visits, asks for a free offer or registers.

The pixel runs on the same public pages as the OpenAI one, and on the registration page only on the confirmation screen after a payment. It sends Meta the pages visited, that a free offer was requested (with no details) and that a registration was paid, with the amount and the booking number. It keeps two cookies in your browser: a random reference for the browser and, when you arrive from a Meta ad, that ad's reference (90 days each). Like the OpenAI pixel, it can notice an email address or phone number shown on a page and send Meta a scrambled copy of it (a hash).

Our server also tells Meta directly when a free offer is requested, when the payment form opens and when a registration is paid, with the amount where there is one, the booking number, scrambled copies of your email address and your name, the two Meta cookies, your network address and the type of browser you use. That way each step is counted once, even when a browser blocks the pixel. Nothing about your child goes with it.

To opt out, block or clear cookies in your browser settings, or choose how Meta uses this activity for the ads you see in your Meta ad preferences. Meta's privacy policy explains what Meta does with it.

We advertise on Google. The Google Ads tag, part of the same Google script as Google Analytics (it is not loaded twice), tells Google when someone who clicked one of those ads later registers, so we can see whether the ads are worth paying for.

It runs on the same public pages as the OpenAI and Meta pixels. On the registration page it starts only on the confirmation screen after a payment, never while the registration form is on screen. When you arrive from a Google ad, it keeps that ad's click reference in a cookie (90 days), and so does this site, so the click can be matched to a registration.

When a registration is paid, it sends Google the amount, the booking number and a scrambled copy of your email address (a hash, made in your browser before anything is sent), so Google can count the registration once and match it to the ad. Nothing about your child goes with it.

To opt out, block or clear cookies in your browser settings, or turn off personalized ads in Google's My Ad Center. How Google uses information from sites that use its services explains the rest.

• Anything about your child: name, age, grade, school, allergies, health or learning notes, photos.
• Your name, email address or phone number in readable form.
• What you write on the medical release, the phone policy form or a survey, and anything in the Parent Portal. Those pages carry no ad pixels; Google Analytics only counts the visit.
• Your card details. Card payments go straight to Stripe, our payment processor; we never see your card number.

When you register, we keep what you enter on the form, with a note of where your visit came from (for example a WeChat post or a Google search, the page you landed on and, if you came from an OpenAI or Google ad, that ad's reference) and your answer to "How did you hear about us?". That shows us which channels bring families, and it stays with us. A Google ad's reference is also noted with the payment at Stripe, our payment processor, so we can tell Google about a registration later if the tag missed it.

When you sign up for a free offer (the live Q&A or the guide), we keep your name, your email address, your child's grade, your answer to "How did you hear about us?", your question if you write one (only our team reads it) and the same note of where your visit came from, so we can send you what you asked for. We may follow up with a few emails about that offer and the Winter Academy (and, if you tick the box, a reminder before the early bird ends), each with a way to stop them. We never sell or share your email.

With a registration or a free offer sign-up we also keep your network address, the type of browser you use and the two Meta cookies, for the Meta Conversions API described above.

To remember where a visit came from, this site saves a small note in your browser: the first link that brought you here, kept for 90 days, and the latest one, kept until you close the tab. It holds the channel, the page you landed on and, after a Google ad, that ad's click reference (90 days), nothing personal. Clearing this site's data in your browser removes it.

You can block or clear cookies in your browser settings, install Google's Analytics opt out add-on, or use a content blocker. The site, registration included, works the same either way.

This site is written for parents and guardians, not for children.

Innovation Grove is run by F8 Studio LLC. Questions about this page, or about what we hold for your family? Email us at ig@f8studio.tech.

This page was last updated October 29, 2026.